How Many Questions in a Customer Satisfaction Survey

There is an argument that you only need to ask one question in a customer satisfaction survey.  The Net Promoter Score (NPS) philosophy is that “would you recommend our company?” is enough.  But unless the respondent answers in a positive way you need to ask some more...

Best Questions for a Customer Satisfaction Survey

Q. What are the best questions to ask in a customer satisfaction survey? A. The ones that are going to give you the most useful information.     That was an obvious answer, I know, but stay with me.  When we recently updated out library of questions we...