WE ASKED SENIOR EXECUTIVES IN A RANGE OF MEDIUM AND LARGE-SIZED BUSINESS-TO-BUSINESS ORGANISATIONS WHAT WAS THE MOST IMPORTANT ASPECT WHEN CONSIDERING A B2B CUSTOMER SATISFACTION SURVEY.
THEIR RESPONSES ARE AS FOLLOWS: –
46% said that above all else they wanted expert help in prioritising the outcomes of the survey – having actionable feedback and a prioritised To Do List which will give them a significant competitive advantage.
32% said that, for them, the most important issue was having attributed feedback. In business to business, where people buy from people and each customer is different, they said that they needed to know who said what.
22% of the senior executives told us that their primary concern was having a high response rate. They said that they didn’t have thousands of customers, and that knowing InfoQuest has an average worldwide response rate of over 70% gave them peace of mind.
Why we lead the way in B2B customer satisfaction surveys.
HIGH RESPONSE RATES FOR YOUR B2B CUSTOMER SATISFACTION SURVEY
InfoQuest’s clients achieve an average worldwide response rate from hard to reach customers of over 70%
USE LOTS OF QUESTIONS IN YOUR SURVEY - NOT JUST ONE
Pose up to 60 Questions and Statements with InfoQuest – Drill down and really analyse your business processes and your customer relationships
WE ATTRIBUTE YOUR FEEDBACK*
In B2B people buy from people. Each of your customers has a different perception. And perception is everything.
AND GET EXPERT HELP FROM INFOQUEST
Most of our surveys include a full-day’s post-survey workshop with your senior team. We’ve run these around the world. And you can get a 10:1 ROI guarantee on the entire cost of your project. No-one else offers all this.