Post-Survey Workshop Generates Nearly 1 Million Pounds of Revenue
After an InfoQuest customer survey campaign, every company gets a post-survey workshop. The ideas generated in these workshops are analyzed for effectiveness and implemented. In one case, the InfoQuest post-survey workshop helped the second largest logistics company in the world generate seven ideas that scored the maximum points possible on the Brainstorm Scorer.
These seven ideas required no additional budget. They were fast to implement. And they didn’t need approval from the head office. Needless to say, they were immediately implemented, generating an additional 700,000 pounds of revenue for the company.
7 ideas = £700,000 +
Survey cost =£6,000
ROI = 116:1
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