Family-Owned Chemical Company Increases Its Revenue by 25%
Already pulling in 60 million pounds per year, this chemical company was just looking to get a better understanding of its customers. Through an InfoQuest customer survey, they found something they could have never expected: The top five customers were contributing significantly more to that revenue calculation than all the other clients.
In the post-survey workshop, this company chose to run with this finding, focusing its efforts, sales and service on these five customers. The result was an additional 14.5 million pounds of business. That money was just sitting under their noses!
The only mistake this company made was not performing a customer survey earlier.
Top 5 customers = £14.5m
Survey cost = £30,000
ROI = 483:1
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